Small Frys opened 34 years ago at 4066 24th St. Its owner, Carol Yenne, has now signed to move the children's clothing store back to that same address, from its current storefront at 3985 24th St., across from Just for Fun. The September 2026 Noe Valley Voice reported the plan. Yenne said she will remodel to get more floor space, more room to store inventory, a wider range of clothing for older kids "and lots of sunlight coming through the front windows." She hopes to reopen in January.
Moonshot Studio has held 4066 24th St. since 2018. The candle and fragrance shop planned to leave at the end of September. Owner Teresa Fitzgerald told the Voice she is moving the business "somewhere in the Bay Area," which means relocating, not closing.
That one storefront swap fits what happened across the corridor this summer and fall. Most of the 24th Street storefronts that changed hands went to operators with roots on this block. The one exit was a national brand.
The storefronts that turned over
| Address | What was there | What's there now or next | History on this block |
|---|---|---|---|
| 3945 24th St. | Fresca, closed for years | Fresca, reopened Aug. 24, 2026 | Same family, same storefront |
| 4066 24th St. | Moonshot Studio, since 2018 | Small Frys, planned for January | The store's original address from 34 years ago |
| 4063 24th St. | Tacolicious | Bonita Taqueria y Rotisserie, opened July 8, 2026 | New to Noe Valley; the Marina original dates to 2014 |
| 3901 24th St. | Pressed Juicery | Vacant, Maven Commercial leasing sign | National brand pulling back |
| 3985 24th St. | Small Frys | For lease once Small Frys moves out at year's end | Being vacated by a longtime local store |
Three of the five rows involve an operator returning to an address it already knew or moving along the block it already occupied. That's what this fall's turnover looks like on 24th Street.
Fresca came back to the storefront it left
Fresca started in 1996 when Julio and Zoila Calvo-Perez opened their first Peruvian restaurant. At its peak the business had four locations in San Francisco. SFGate reported in July that the pandemic forced the family to close all of them. Three years ago, when the fourth one closed, their sons Ivan and Jose thought the family's restaurant history in the city might be over.
The brothers reopened at 3945 24th St., where the family's third Fresca once stood. SFGate wrote that they never considered opening anywhere else. The first Fresca, in West Portal, is now Franco's Latin Table, under different ownership. Jose wrote the menu, which includes tiradito, lomo saltado and eight versions of ceviche. Ivan runs the bar, which serves pisco drinks and other specialty cocktails.
In July, SFGate described the opening as weeks away. The Voice later confirmed the actual date. After almost eight years of being closed for remodeling, Fresca reopened on Aug. 24. Per its OpenTable listing, the hours are:
- Monday through Thursday, 11:30 a.m. to 9 p.m.
- Friday, 11:30 a.m. to 10 p.m.
- Saturday, 10:30 a.m. to 10 p.m.
- Sunday, 10:30 a.m. to 9 p.m.
The weekend opening time puts Fresca in the late-morning slot on Saturdays and Sundays. The next storefront on this list is also built around that slot.
Bonita is the one operator new to the block
Bonita Taqueria y Rotisserie is the one true newcomer on the list. It took over the former Tacolicious space at 4063 24th St. and opened on Wednesday, July 8. KRON4 reported that the business started in the Marina at 2257 Chestnut St. in 2014. Owner Jawad "JJ" Sweidan runs it with his sister, Jenna Salah.
The Noe Valley shop is Bonita's third San Francisco location. The kitchen centers on free-range chicken marinated and roasted in the house spice mix, with tacos, tortas, burritos and quesadillas alongside.
Bonita timed a change across the whole business to its Noe Valley debut. All three locations now serve the "Bonita Brunch" menu seven days a week, from opening until 3 p.m. That menu includes chilaquiles, breakfast burritos or tortas, horchata pancakes and tres leches French toast. Sweidan told the Voice the daily brunch "came from popular demand," because customers kept asking whether brunch would run beyond weekends.
Sweidan also told the Voice the 24th Street shop is already selling more rotisserie chicken than the other locations. "For whatever reason, this neighborhood clearly loves rotisserie chicken," he said.
The one departure was a chain
Pressed Juicery at 3901 24th St., on the corner of Sanchez, closed in mid-August. A Maven Commercial sign now advertises the 1,000-square-foot retail space for lease. The Voice tied the closure to the brand cutting back on brick-and-mortar stores nationwide, and noted that Pressed Juicery products are still sold at Safeway.
We haven't found reporting on a new tenant for 3901 24th St. Small Frys' current space at 3985 24th St. will be available after Yenne moves out at the end of the year. Her landlord already has a "For Lease" sign in the window. That means two storefronts on the corridor are waiting for tenants this winter. The other changes listed above suggest the operators most likely to take them are ones the block already knows. That's a pattern, not a prediction. Neither lease has been reported.
Ten years of the Town Square
24th Street also now has a shared public space, and this October marks its tenth year.
The city bought the 10,829-square-foot lot in June 2013. The concept plan was approved on April 17, 2014. According to a San Francisco Recreation and Park Department staff report, the Noe Valley Town Square opened to the public on Oct. 27, 2016, after more than four years of collaboration.
Local businesses are part of how the Square runs its programming. The Voice described a new partnership between the Town Square and Noe Music, the Sunday Afternoon concert series at the Noe Valley Ministry on Sanchez Street, to hold free Friday concerts in the Square. The listings invite people to grab a slice from Haystack Pizza and a drink from the VIBE Truck. The Night Market goes a step further and closes part of 24th Street itself. An SFMTA travel notice confirms the most recent one ran on Tuesday, Sept. 29.
Here's what remains on the Town Square's October calendar:
- Sunday, Oct. 11, 11 a.m. to noon. Free all-levels yoga with Yoga Flow SF. Bring a mat and water. Classes repeat Oct. 25, skip Oct. 18, then pause until spring.
- Sunday, Oct. 18, 10 a.m. to noon. S.T.E.A.M. in the Square. SF Tikes Academy and SF S.T.E.A.M. Academy host hands-on projects for kids ages 2 to 6.
- Friday, Oct. 23, 5 to 6 p.m. Noe Music in the Square presents Le Jazz Hot, with the Hot Club of San Francisco playing Manouche jazz.
- Saturday, Oct. 24, 6:30 to 8:30 p.m. A disco party for the Town Square's 10th anniversary and the Noe Valley Association's 20th. The event is also a sendoff for Board of Supervisors President Rafael Mandelman, who is finishing his final term as District 8 supervisor.
- Tuesday, Oct. 27, 4:30 to 8:30 p.m. The Noe Valley Night Market, with more than 40 booths of food, drink and local artists, plus face painting, balloon art, a bounce house and live music with emcee Lambert Moss.
The Night Market falls on the tenth anniversary of the day the Square opened to the public.
Every Saturday, the Noe Valley Farmers Market runs in the Square from 8 a.m. to 1 p.m., with local produce, prepared food and live music. Fresca opens at 10:30 a.m. on Saturdays, and Bonita serves brunch daily, so both are within a short walk for a late breakfast after the market.
We follow 24th Street storefronts closely because they tell us a lot about Noe Valley. If you own a home nearby and are curious how this fall's changes on the corridor might matter for your property, Denis Lancerin Group would be glad to walk through it with you. Let's Work Together.
